Increasing public support for climate action through data-driven communications
Only 7% of people regularly talk about climate change, and one of the big obstacles to discussion is lack of understanding. For too many, climate change feels like an abstract global problem, rather than something that affects them, their community, their lives. Only 20% believe climate change will, to a significant extent, harm them personally.
Sophisticated data-driven marketing tools, when used alongside science-based messaging can help change the narrative. These proven tools, long used in the brand marketing space, can do so in a cost-effective way, changing the way people vote and make purchase decisions in favour of planetary health.
Becht Foundation is supporting Potential Energy Coalition, a nonpartisan, non-profit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change. Together, they are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world. Find out more